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AI + Website Content: Structure Pages to Show Up (Week 3)
Shape your site so people get answers fast—and AI can surface your pages. Clear navigation, question-based sections, proof, and the right schema on every page.

Anchor Watch Marketing
6 days ago3 min read
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AI + Google Business Profile: Be the Answer in Local Search (Week 1)
Turn your Google Business Profile into the clearest signal for AI and local search. Categories, services, photos, Posts, reviews, and what to measure each month.

Anchor Watch Marketing
Sep 304 min read
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AI & Small Business Websites: Why Schema Matters in 2025
AI search is changing how customers find small businesses. Learn why clicks are down, what schema means for your website, and how Anchor Watch Marketing helps you stay visible in a world shaped by AI.

Anchor Watch Marketing
Sep 233 min read
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5 Signs Your Small Business Operations Need a Major Overhaul
Most small business owners don't feel they have the capacity for a major overhaul of their operations and systems. But as daunting as it can feel, not doing so may be holding up your business in a lot of negative ways

Jessica Ponyrko
Jun 183 min read
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Maximizing Impact: Design Strategies for Nonprofit Websites
An impactful website can be a game changer for maximizing nonprofit impact. Here are some design strategies for optimizing nonprofit sites.

Jessica Ponyrko
Nov 21, 20244 min read
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Maximizing End-of-Year Sales: Holiday Email Campaigns & Product Bundles (Part 4 of 4)
As the year draws to a close, it’s time to ramp up your marketing efforts and make the most of the holiday season to boost end of year sales

Elaine Bogen
Oct 28, 20243 min read
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Boosting Local Visibility: Google Ads Campaigns & Email Collection Strategies (Part 3 of 4)
Actionable steps to leverage Google Ads and build an email list, ensuring you capture attention and stay connected with your audience.

Elaine Bogen
Oct 18, 20244 min read
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Boosting Local Visibility: Create Social Media Profiles or Update Existing Ones (Part 2 of 4)
Social media plays a pivotal role in building brand awareness and connection, so refining and optimizing your business profiles is critical

Elaine Bogen
Oct 11, 20245 min read
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Boosting Local Visibility: Build a Solid Foundation (Part 1 of 4)
As a local business, building a solid, consistent digital presence is key to driving growth and staying competitive.

Elaine Bogen
Oct 4, 20243 min read
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Maximizing Marketing Impact: The Power of Customer Segmentation
Unlock the potential of your marketing strategy with customer segmentation. Learn how to tailor your message and reach your ideal customers

Jessica Ponyrko
Sep 9, 20243 min read
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Decoding Your Online Presence: The Importance of an SEO Audit
In the ever-evolving digital landscape, securing a spot in search engine rankings is paramount for local businesses. Enter the SEO audit
Elaine Bogen
Jun 18, 20241 min read
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Simplifying Marketing with Your Local Agency: Breathe Easy, Entrepreneur!
Running a business is a whirlwind, and trying to do it all alone can feel impossible. How can you simplify marketing with your local agency?
Elaine Bogen
Apr 18, 20243 min read
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5 Small Business Strategy Tips for the New Year
Here are 5 strategizing tips to prepare your small business for success in the coming year

Jessica Ponyrko
Dec 18, 20232 min read
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