Your Step-by-Step Digital Marketing Guide
As a local business, building a solid digital presence is key to driving growth and staying competitive. From October through December, you'll take strategic steps to optimize your online visibility, attract more customers, and increase engagement. Starting with foundational efforts to improve your website’s user experience and optimize your Google Business Profile (GBP), you’ll then move on to building and enhancing your social media presence, running targeted ads, and launching email campaigns to capture leads and drive sales. This comprehensive plan will guide you step by step through each phase, helping you navigate the world of digital marketing with clear actions and practical tips. By the end of the year, your business will be well-positioned to see measurable results, from increased website traffic to higher customer conversion rates, ensuring you finish the year strong.
October: Build a Solid Foundation
1. Update and Optimize Your Website
Goal: Improve user experience and SEO (Search Engine Optimization).
Why It Matters: Most users browse the web on their phones, and search engines prioritize mobile-friendly sites in their rankings. A slow website can frustrate visitors, causing them to leave and negatively impacting your visibility.
Action Steps:
Ensure Mobile-Friendliness: Use a free tool to assess your website. Simply enter your URL, and the tool will indicate whether your site is mobile-friendly. If it's not, consider a responsive design that adapts to different screen sizes.
Check Page Speed: Use Google PageSpeed Insights to evaluate your site's loading speed. This tool gives you a score and practical suggestions for improvement, such as optimizing images and leveraging browser caching.
Integrate Keywords: Research keywords related to your business using Google Keyword Planner. Focus on terms that describe your products or services and naturally incorporate these keywords throughout your website. For example, if you sell shoes, use phrases like “comfortable shoes for everyday wear” in your content, page titles, and meta descriptions.
Add an SSL Certificate: Ensure your website has an SSL certificate for security. Check your URL—if it starts with “https://” and has a padlock icon, you’re secure. If not, contact your hosting provider to enable SSL or use a free service like Let’s Encrypt.
Implement Clear Call-to-Action (CTA): Place CTAs like "Contact Us" or "Get a Free Consultation" prominently on every page. Use compelling language like "Get Your Free Consultation" to encourage user interaction.
Expected Impact: Enhancing your website's performance creates a better experience for visitors, improving search rankings and increasing the likelihood of conversion.
2. Claim & Optimize Your Google Business Profile (GBP)
Goal: Attract local customers searching for your services.
Why It Matters: Your Google Business Profile is vital for local visibility. When people search for services in their area, a well-optimized GBP appears prominently, increasing calls, website visits, and foot traffic.
Action Steps:
Claim Your Business: Go to Google Business Profile and click "Manage Now." Search for your business. If it’s not listed, create a new profile. Verify your business by entering a code sent by Google via postcard or phone.
Update Business Info: Ensure your business name matches how it appears on your website. Provide accurate details for your address, hours, and phone number. Regularly update this information, especially during holidays.
Add Categories and Attributes: Choose relevant categories that represent your business (e.g., “Coffee Shop”). Attributes like “Free Wi-Fi” or “Family-Friendly” help customers understand your offerings.
Add Photos and Posts: Include high-quality images of your location, products, and team. Regularly update your GBP with promotions or events to keep your audience engaged.
Expected Impact: An optimized GBP improves your visibility in local searches, leading to more inquiries and increased credibility among potential customers.
Take the First Step Towards Holiday Success
By building a solid digital foundation, you’re setting the stage for increased visibility and customer engagement this holiday season. Don't let the complexities of digital marketing overwhelm you—every step counts toward achieving your goals.
If you’re looking for guidance or prefer to work with a local agency, Anchor Watch Marketing is here to assist you.
Let’s make this holiday season your best one yet—together!
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