Jessica Ponyrko
Maximizing Marketing Impact: The Power of Customer Segmentation
Unlock the potential of your marketing strategy with customer segmentation. Learn how to tailor your message and reach your ideal customers
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Jessica Ponyrko
- Dec 19, 2023
- 2 min
5 Small Business Strategy Tips for the New Year
Here are 5 strategizing tips to prepare your small business for success in the coming year
Jessica Ponyrko
- Jan 24, 2023
- 4 min
When is a Brand Refresh a good idea?
What's the difference between a brand refresh and a rebrand? And if you're ready to make a change, how do you start?
Jessica Ponyrko
- Dec 8, 2022
- 3 min
7 Cost Effective Ways to Market Your Small Business in the New Year
In financial uncertainty, your marketing budget might be the first thing to go. Here are 7 ways to market you business for less next year.
Jessica Ponyrko
- Apr 27, 2022
- 5 min
10 Times Your Website Let You Down
Not all websites are created equal, and if yours isn't doing its job of converting leads, it could be letting you down.
Jessica Ponyrko
- Feb 11, 2022
- 3 min
5 Ways Branding Can Save You Time and Money
A properly developed brand strategy can be a real game changer when it comes to saving you time and money
Jessica Ponyrko
- Jan 24, 2022
- 2 min
Why I'm Not Shooting For the Stars in 2022
This month marks 2 years of AWM for me, and I'm remembering why I started as I set goals for 2022
Jessica Ponyrko
- Dec 14, 2021
- 3 min
Setting Marketing Goals that Work For You
Annual marketing goals tend to be vague: more followers, improve the website, etc.. But there's a much better way to set your annual marketi
Jessica Ponyrko
- Aug 20, 2021
- 2 min
When is a Brand Audit a Good Idea?
Something about the word audit sounds scary, but the truth is a health check for your business that at these 5 milestones can ignite growth
Jessica Ponyrko
- Apr 28, 2021
- 3 min
7 Steps for Branding Your Small Business
Branding your small business is about so much more than logos and colors. And no business is too small to benefit from these tips!
Jessica Ponyrko
- Feb 18, 2021
- 4 min
Brand Bible 101: What It Is and More Importantly, WHY You Need One!
A brand bible is an amazing starting point regardless of the size of your business, as it offers a cohesive identity for your brand - beyond
Jessica Ponyrko
- Nov 19, 2020
- 4 min
Content Marketing: Beyond the Blog
When most people think of 'Content Marketing,' they think of the basics: blogs, social media infographics, and email newsletters.
Jessica Ponyrko
- Nov 5, 2020
- 2 min
In the Face of Misplaced Anger
With everything that small business owners are enduring this year, is it fair to expect them to stand up politically?
Jessica Ponyrko
- Oct 27, 2020
- 4 min
Everybody's Doing It: A Lesson in Content Marketing
This year has no doubt been crazy. And as a small business owner, one way to adapt is to get into content marketing. Here's why.
Jessica Ponyrko
- Oct 12, 2020
- 2 min
Even the Marketer Can Forget About Marketing
You're not alone if you've let you marketing strategy and execution lapse over a busy summer.
Jessica Ponyrko
- Jan 22, 2020
- 2 min
Your new customers might be closer than you think
Can you be focusing your marketing dollars more efficiently to leverage your existing client base?
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