Jessica PonyrkoApr 275 min10 Times Your Website Let You DownNot all websites are created equal, and if yours isn't doing its job of converting leads, it could be letting you down.
Jessica PonyrkoFeb 113 min5 Ways Branding Can Save You Time and MoneyA properly developed brand strategy can be a real game changer when it comes to saving you time and money
Jessica PonyrkoJan 242 minWhy I'm Not Shooting For the Stars in 2022This month marks 2 years of AWM for me, and I'm remembering why I started as I set goals for 2022
Jessica PonyrkoDec 14, 20213 minSetting Marketing Goals that Work For YouAnnual marketing goals tend to be vague: more followers, improve the website, etc.. But there's a much better way to set your annual marketi
Jessica PonyrkoAug 20, 20212 minWhen is a Brand Audit a Good Idea?Something about the word audit sounds scary, but the truth is a health check for your business that at these 5 milestones can ignite growth
Jessica PonyrkoApr 28, 20213 min7 Steps for Branding Your Small BusinessBranding your small business is about so much more than logos and colors. And no business is too small to benefit from these tips!
Jessica PonyrkoFeb 18, 20214 minBrand Bible 101: What It Is and More Importantly, WHY You Need One!A brand bible is an amazing starting point regardless of the size of your business, as it offers a cohesive identity for your brand - beyond
Jessica PonyrkoNov 19, 20204 minContent Marketing: Beyond the BlogWhen most people think of 'Content Marketing,' they think of the basics: blogs, social media infographics, and email newsletters.
Jessica PonyrkoNov 5, 20202 minIn the Face of Misplaced AngerWith everything that small business owners are enduring this year, is it fair to expect them to stand up politically?
Jessica PonyrkoOct 27, 20204 minEverybody's Doing It: A Lesson in Content MarketingThis year has no doubt been crazy. And as a small business owner, one way to adapt is to get into content marketing. Here's why.
Jessica PonyrkoOct 12, 20202 minEven the Marketer Can Forget About MarketingYou're not alone if you've let you marketing strategy and execution lapse over a busy summer.
Jessica PonyrkoJan 22, 20202 minYour new customers might be closer than you thinkCan you be focusing your marketing dollars more efficiently to leverage your existing client base?