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Our Top 10 Digital Marketing Predictions for 2026
We're sharing our 2026 digital marketing predictions. No hype. No buzzwords. Just practical guidance for real small businesses.

Anchor Watch Marketing
Jan 612 min read


UTM Tracking for Small Businesses: The Marketing Secret You're Probably Not Using (But Should Be)
Learn what UTM tracking is and why small business owners need it. Simple guide to UTM parameters, tracking links, and finally understanding which marketing efforts actually drive results.

Anchor Watch Marketing
Dec 1, 20255 min read


Small Business Growth: Brand Strategy vs. Brand Identity and Why You Need to Invest
In today’s competitive business landscape, having a strong and recognizable brand is more important than ever, especially for small businesses looking to succeed and grow. Two critical concepts that every entrepreneur should understand are brand strategy and brand identity. While these terms are frequently used together (and sometimes even interchangeably), they refer to different aspects that are essential for building a successful brand.

Anchor Watch Marketing
Nov 17, 20257 min read


AI-Related Acronyms & Terms ALL Small Business Owners Should Know
Essential AI marketing terms for small business owners: Learn what ChatGPT, machine learning, NLP, and other AI acronyms mean for your business. Plain-English guide to AI technology transforming digital marketing in 2025 and beyond.

Anchor Watch Marketing
Nov 10, 20254 min read


Prioritizing Inclusivity: The Key Elements of Accessible Nonprofit Website Design
In today's digital landscape, having an accessible nonprofit website is more important than ever.

Anchor Watch Marketing
Oct 27, 20254 min read


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