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Apr 28
3 min

7 Steps for Branding Your Small Business

Branding your small business is about so much more than logos and colors. And no business is too small to benefit from these tips!

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Jessica Sullivan Ponyrko

Feb 18
4 min

Brand Bible 101: What It Is and More Importantly, WHY You Need One!

A brand bible is an amazing starting point regardless of the size of your business, as it offers a cohesive identity for your brand - beyond

10 views0 comments

Jessica Sullivan Ponyrko

Dec 3, 2020
2 min

Sniffing Out My Imposter

It feels strange to admit, but starting my own business was honestly never something I dreamed of or even considered doing. Not that it was

7 views0 comments

Jessica Sullivan Ponyrko

Nov 19, 2020
4 min

Content Marketing: Beyond the Blog

When most people think of 'Content Marketing,' they think of the basics: blogs, social media infographics, and email newsletters.

3 views0 comments

Jessica Sullivan Ponyrko

Nov 5, 2020
2 min

In the Face of Misplaced Anger

With everything that small business owners are enduring this year, is it fair to expect them to stand up politically?

5 views0 comments

Everybody's Doing It: A Lesson in Content Marketing

Jessica Sullivan Ponyrko

Oct 27, 2020
4 min

Everybody's Doing It: A Lesson in Content Marketing

This year has no doubt been crazy. And as a small business owner, one way to adapt is to get into content marketing. Here's why.

11 views0 comments

Even the Marketer Can Forget About Marketing

Jessica Sullivan Ponyrko

Oct 12, 2020
2 min

Even the Marketer Can Forget About Marketing

You're not alone if you've let you marketing strategy and execution lapse over a busy summer.

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Jessica Sullivan Ponyrko

Jul 14, 2020
3 min

What Lyra Taught Me About Business

I never really appreciated the idiom "Having your own business is like having a child" until my dog got spayed.

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Jessica Sullivan Ponyrko

Jul 6, 2020
3 min

The Grateful Path to Success

As I think back on my reasons for leaving my corporate job and the ups and downs of starting my own business, I have been focusing on what I

14 views0 comments

Your new customers might be closer than you think

Jessica Sullivan Ponyrko

Jan 22, 2020
2 min

Your new customers might be closer than you think

Can you be focusing your marketing dollars more efficiently to leverage your existing client base?

4 views0 comments

Jessica Sullivan Ponyrko

Jan 3, 2020
2 min

Make the most of the new decade

2020 is officially upon us, and like any other new year, it's time for clean slates and fresh starts. This year also marks the start of a...

10 views0 comments

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