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The South Shore Seasonal Marketing Playbook: Why "Year-Round" Marketing Is Costing You Money
Stop running the same marketing budget in January as July. A simple two-season framework for South Shore businesses who want their marketing to match their real seasons.

Anchor Watch Marketing
10 hours ago4 min read


5 Signs Your Home Page Is Costing You Customers
Is your home page working for you or against you? Here are 5 signs your website is quietly costing you customers, and exactly what to do about each one.

Anchor Watch Marketing
Jun 196 min read


AI + Website Content: Structure Pages to Show Up (Week 3)
Shape your site so people get answers fast—and AI can surface your pages. Clear navigation, question-based sections, proof, and the right schema on every page.

Anchor Watch Marketing
Oct 14, 20253 min read


AI + Google Business Profile: Be the Answer in Local Search (Week 1)
Turn your Google Business Profile into the clearest signal for AI and local search. Categories, services, photos, Posts, reviews, and what to measure each month.

Anchor Watch Marketing
Sep 30, 20254 min read


Maximizing End-of-Year Sales: Holiday Email Campaigns & Product Bundles (Part 4 of 4)
As the year draws to a close, it’s time to ramp up your marketing efforts and make the most of the holiday season to boost end of year sales

Elaine Bogen
Oct 28, 20243 min read


Boosting Local Visibility: Google Ads Campaigns & Email Collection Strategies (Part 3 of 4)
Actionable steps to leverage Google Ads and build an email list, ensuring you capture attention and stay connected with your audience.

Elaine Bogen
Oct 18, 20244 min read


Boosting Local Visibility: Create Social Media Profiles or Update Existing Ones (Part 2 of 4)
Social media plays a pivotal role in building brand awareness and connection, so refining and optimizing your business profiles is critical

Elaine Bogen
Oct 11, 20245 min read


Boosting Local Visibility: Build a Solid Foundation (Part 1 of 4)
As a local business, building a solid, consistent digital presence is key to driving growth and staying competitive.

Elaine Bogen
Oct 4, 20243 min read
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