Jessica PonyrkoJan 24, 20222 minWhy I'm Not Shooting For the Stars in 2022This month marks 2 years of AWM for me, and I'm remembering why I started as I set goals for 2022
Jessica PonyrkoDec 14, 20213 minSetting Marketing Goals that Work For YouAnnual marketing goals tend to be vague: more followers, improve the website, etc.. But there's a much better way to set your annual marketi
Jessica PonyrkoAug 20, 20212 minWhen is a Brand Audit a Good Idea?Something about the word audit sounds scary, but the truth is a health check for your business that at these 5 milestones can ignite growth
Jessica PonyrkoApr 28, 20213 min7 Steps for Branding Your Small BusinessBranding your small business is about so much more than logos and colors. And no business is too small to benefit from these tips!
Jessica PonyrkoFeb 18, 20214 minBrand Bible 101: What It Is and More Importantly, WHY You Need One!A brand bible is an amazing starting point regardless of the size of your business, as it offers a cohesive identity for your brand - beyond