AI + Blog Posts: Write for People, Be Found by AI

Why this matters

Readers want clear, useful answers to their questions. Search and AI systems want structure they can interpret so that they can give their users what they're looking for. You don’t have to “write for robots." You just need to present helpful content in a format that humans can skim and machines can understand.

1) Start with the job (not the keyword)

In today's digital age, human attention spans are short, and people want to know what's in it for them. Open with a one-sentence promise: what the reader will be able to do after reading. Example: “In this guide, you’ll choose three topics your customers actually search for and turn them into a month of posts.”

Outcome: sets early and clear intent for readers and gives AI a clean summary to latch onto.

2) Map entities, then layer customer language in blog posts

List 5–10 entities your post should cover (things/concepts/brands). 

Example entities for this topic: Google Business Profile, Schema.org, BlogPosting, FAQPage, Internal link, Author, Publish date.

Then add 3–5 phrases your audience actually uses (customer language). 

Example phrases: “how to structure a blog post,” “do I still need keywords,” “what schema for blogs.”

Outcome: your post sounds human, while signaling meaning to AI.

3) Outline like a Q&A (answer first)

Turn the outline into questions and use them as H2/H3 headings. Start each section with a one-sentence answer, then explain.

Reusable pattern

• What is it (in plain English)?

• Does it matter for a small business?

• How to do it (step-by-step)

• Mistakes to avoid

• What to measure

Outcome: skimmable for people; extractable for AI.

4) Put a quick checklist near the top

Example checklist for this post:

• State the reader's outcome in one sentence.

• List 5–10 entities + 3–5 customer phrases.

• Use question-based H2/H3s; answer first.

• Add one internal link per section.

• Add a 3–5 question FAQ block.

• Publish with BlogPosting schema (and FAQPage if you include FAQs).

Outcome: early value for readers; crisp summary for AI.

5) Use internal links like signposts

Add one relevant link per section using descriptive anchor text (e.g., “see our Google Business Profile setup guide”). Internal links help readers navigate and help AI understand how your topics connect.

6) Keep the page machine-readable without losing your voice

• Descriptive headings (avoid clever-only titles).

• One featured image with descriptive filename + alt text.

• Show author, publish date, and updated date on the page.

• Add BlogPosting schema (core) and BreadcrumbList.

• Add FAQPage schema only if you include FAQs in the post.

7) Measure what matters (2–4 weeks)

• Search Console: queries, impressions, clicks for the post.

• Engagement: time on page, scroll depth to the checklist/FAQ/CTA.

• Pathing: internal link clicks to your services or contact.

Update headings, FAQs, and internal links based on what you see.

FAQ Recap

Q1. Do I need to “write for AI” now? No. Write for customers. Structure and schema help AI understand what you’ve already written.

Q2. Are keywords dead? No. They’re one signal among many. Pair customer language with entities, clear headings, and FAQs.

Q3. Which schema should I add to a blog post? BlogPosting and BreadcrumbList by default. Add FAQPage only if you include FAQs.

Prefer outcomes over upkeep? Anchor Watch Marketing structures posts for readers first, and makes them easy for AI and search to recognize. We can plan topics, shape outlines, add schema, and measure results. Reach out to learn more.