Learn what UTM tracking is and why small business owners need it. Simple guide to UTM parameters, tracking links, and finally understanding which marketing efforts actually drive results.

In today's digital landscape, having an accessible nonprofit website is more important than ever.

Make ecommerce products easy to discover and buy. Merchant Center feeds, product-page structure, reviews, and the schema that helps AI and search feature your items.

Shape your site so people get answers fast—and AI can surface your pages. Clear navigation, question-based sections, proof, and the right schema on every page.

A practical system for blog posts that readers love and AI can understand—entities, Q-based headings, a fast checklist, internal links, and the schema that helps small businesses show up.

Turn your Google Business Profile into the clearest signal for AI and local search. Categories, services, photos, Posts, reviews, and what to measure each month.

AI search is changing how customers find small businesses. Learn why clicks are down, what schema means for your website, and how Anchor Watch Marketing helps you stay visible in a world shaped by AI.