small business | Anchor Watch

Jessica Ponyrko

When is a Brand Refresh a good idea?

What's the difference between a brand refresh and a rebrand? And if you're ready to make a change, how do you start?

Jessica Ponyrko

7 Cost Effective Ways to Market Your Small Business in the New Year

In financial uncertainty, your marketing budget might be the first thing to go. Here are 7 ways to market you business for less next year.

Jessica Ponyrko

5 Ways Branding Can Save You Time and Money

A properly developed brand strategy can be a real game changer when it comes to saving you time and money

Jessica Ponyrko

Setting Marketing Goals that Work For You

Annual marketing goals tend to be vague: more followers, improve the website, etc.. But there's a much better way to set your annual marketi

Jessica Ponyrko

When is a Brand Audit a Good Idea?

Something about the word audit sounds scary, but the truth is a health check for your business that at these 5 milestones can ignite growth

Jessica Ponyrko

7 Steps for Branding Your Small Business

Branding your small business is about so much more than logos and colors. And no business is too small to benefit from these tips!

Jessica Ponyrko

Brand Bible 101: What It Is and More Importantly, WHY You Need One!

A brand bible is an amazing starting point regardless of the size of your business, as it offers a cohesive identity for your brand - beyond

Jessica Ponyrko

Content Marketing: Beyond the Blog

When most people think of 'Content Marketing,' they think of the basics: blogs, social media infographics, and email newsletters.

Jessica Ponyrko

In the Face of Misplaced Anger

With everything that small business owners are enduring this year, is it fair to expect them to stand up politically?

Jessica Ponyrko

Everybody's Doing It: A Lesson in Content Marketing

This year has no doubt been crazy. And as a small business owner, one way to adapt is to get into content marketing. Here's why.

Jessica Ponyrko

Even the Marketer Can Forget About Marketing

You're not alone if you've let you marketing strategy and execution lapse over a busy summer.

Tel: 774-287-9385

South Shore, MA