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This is Not a Drill: Small Businesses Need Us More Than Ever
Small businesses are closing at an alarming rate. And we can no longer afford to be performative with our support of small businesses. The financial and community repercussions are too high for us to not take very real, actionable steps for keeping their lights on.

Jessica Ponyrko
Sep 283 min read


The South Shore Seasonal Marketing Playbook: Why "Year-Round" Marketing Is Costing You Money
Stop running the same marketing budget in January as July. A simple two-season framework for South Shore businesses who want their marketing to match their real seasons.

Anchor Watch Marketing
Sep 104 min read


5 Signs Your Home Page Is Costing You Customers
Is your home page working for you or against you? Here are 5 signs your website is quietly costing you customers, and exactly what to do about each one.

Anchor Watch Marketing
Jun 196 min read


AI Is Not Your Marketing Strategy. Here's What It Actually Is
Before you spend another hour learning AI prompts, read this. The businesses winning with AI aren't using better tools - they're starting with better clarity. Join our free webinar March 5th.

Anchor Watch Marketing
Feb 184 min read


UTM Tracking for Small Businesses: The Marketing Secret You're Probably Not Using (But Should Be)
Learn what UTM tracking is and why small business owners need it. Simple guide to UTM parameters, tracking links, and finally understanding which marketing efforts actually drive results.

Anchor Watch Marketing
Dec 1, 20255 min read


Maximizing End-of-Year Sales: Holiday Email Campaigns & Product Bundles (Part 4 of 4)
As the year draws to a close, it’s time to ramp up your marketing efforts and make the most of the holiday season to boost end of year sales

Elaine Bogen
Oct 28, 20243 min read


Boosting Local Visibility: Google Ads Campaigns & Email Collection Strategies (Part 3 of 4)
Actionable steps to leverage Google Ads and build an email list, ensuring you capture attention and stay connected with your audience.

Elaine Bogen
Oct 18, 20244 min read


Boosting Local Visibility: Create Social Media Profiles or Update Existing Ones (Part 2 of 4)
Social media plays a pivotal role in building brand awareness and connection, so refining and optimizing your business profiles is critical

Elaine Bogen
Oct 11, 20245 min read


Decoding Your Online Presence: The Importance of an SEO Audit
In the ever-evolving digital landscape, securing a spot in search engine rankings is paramount for local businesses. Enter the SEO audit
Elaine Bogen
Jun 18, 20241 min read


5 Ways Branding Can Save You Time and Money
A properly developed brand strategy can be a real game changer when it comes to saving you time and money

Jessica Ponyrko
Feb 11, 20223 min read
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