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Anchor Watch Marketing Packages

Structured Ways to Work Together

Anchor Watch Marketing packages outline how our services are delivered through clearly defined engagement options. Each package is designed to support different business needs, timelines, and levels of support, while maintaining a consistent focus on clarity, alignment, and sustainable growth through strategy, execution, and ongoing optimization.


If you are unsure where to start, a conversation helps. After discussing your needs and desired outcomes, we’ll recommend the best engagement option for your business.

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What you get when you work with Anchor Watch Marketing

Direction

Strategic direction aligned to your business goals

Focus

Clear priorities and focused execution

Collaboration

Transparent collaboration and communication

Optimization

Ongoing optimization based on performance and insight

Partnership

A long term partnership mindset

How to choose the right package

Different stages of growth require different levels of support.


Early stage and emerging businesses often need clarity, positioning, and a strong foundation.


Growing businesses typically need alignment across brand, website, and SEO.

 

Established teams benefit from ongoing strategy, optimization, and operational support.


If you are unsure which package fits best, start with a strategic marketing audit or reach out for a conversation. After discussing your needs and desired outcomes, we’ll recommend the engagement option that best supports your goals.

Brand Strategy & Positioning

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Your Small Business Deserves a Professional Marketing Strategy

 A strong brand strategy creates focus, consistency, and momentum across every marketing decision. Anchor Watch Marketing helps businesses define clear positioning, messaging, and strategic direction so their brand attracts the right audience and supports sustainable growth.

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Rather than guessing or chasing disconnected tactics, we help you build a strategic foundation that guides your website, SEO, content, and ongoing marketing efforts with purpose and clarity.

SET SAIL
Brand Strategy Plus Implementation Package

Let us design a strategic course forward for your business, and then execute your launch. 

This package includes all of the services of our brand strategy packages, including:

  • Strategic discovery session (2 hours)

  • Competitive analysis and market positioning research

  • Target audience analysis and customer journey mapping

  •  Brand messaging architecture including positioning statement, value propositions, and key messages

  • Brand voice and tone guidelines

  • Messaging templates for common use cases

 

Then we'll help you implement your strategy. Additional included services may include:

  • Website messaging strategy and key page copywriting

  • Email marketing templates

  • Social media content strategy & messaging guidelines

  • Sales conversation talking points

  • 60 days of implementation support with regular check-in calls
     

Packages start at $8,500 and run an average of 12 weeks

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BRAND COMPASS
Brand Strategy Foundation Package

Our complete strategy package, designed for owners and teams who are serious about growth. 

This package includes all of the services of our brand strategy packages, including:

  • Strategic discovery session (2 hours)

  • Competitive analysis and market positioning research

  • Target audience analysis and customer journey mapping

  •  Brand messaging architecture including positioning statement, value propositions, and key messages

  • Brand voice and tone guidelines

  • Messaging templates for common use cases

  • 60-minute presentation of strategy to your team

  • 30-day implementation support with two check-in calls

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Packages start at $5,000 and run an average of 6-8 weeks

Website Design and Development

Your website is often the first place prospects decide whether to trust you, contact you, or move on. Anchor Watch Marketing designs and optimizes websites that reflect your brand strategy, guide visitors through a clear experience, and support conversion goals.


Rather than treating a website as a design project only, we build it as part of a cohesive marketing system, aligned with messaging, search visibility, and ongoing optimization.

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NAVIGATE
Strategic Website Package

Includes:

  •  Strategic planning session 

  •  User experience and customer journey mapping

  •  Site architecture and wireframing up to 8 pages

  •  Content strategy and SEO-optimized copywriting for up to seven pages

  •  Custom responsive design optimized for mobile

  •  Basic SEO setup including meta tags, alt text, and site structure

  •  Contact form and basic functionality

  •  Two training sessions on website management

  •  30 days post-launch technical support

Optional Add-Ons:

  • E-commerce functionality

  • Complex custom functionality

  •  Logo or brand identity design

  • Design and architecture of additional pages

  • Content creation beyond seven core pages

  • Ongoing maintenance after 30 days

  • Advanced integrations and automation set-ups

  • CRM set-up

  • Advanced SEO strategy

  • Site Accessibility certificate

Details:

Strategic Website Projects are $6,000. Additional costs may be assessed for optional add-ons. 

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Projects typically run 8-12 weeks from the time of content approval.

FULL VOYAGE
Strategic Website Plus Brand Package

Includes all of NAVIGATE plus:

  • Brand Strategy Foundation

  • Visual Brand Identity if needed

  • Up to 10 total pages, including content creation and build

  • Blog set-up with three initial posts written

  • Email marketing integration

  • Advanced SEO

  • Google Analytics and Search Console setup and optimization

  • 60 days of post-launch support

Optional Add-Ons:

  • E-commerce functionality

  • Complex custom functionality

  • Design and architecture of additional pages

  • Ongoing maintenance after 60 days

  • Advanced integrations and automation set-ups

  • CRM set-up

  • Site Accessibility certificate

Details:

Our Full Voyage package is ideal for business launches, rebrands and major shifts in customers or offerings.

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We provide everything you need to bring your business to the forefront, but continuous collaboration is the key to success.

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Strategic Website Plus Brand Package projects are $10,500 and run 12-14 weeks from kickoff. Payments are broken down monthly.

SEO, PPC and Performance Analytics

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VISIBILITY STARTERS

TIER 1: SEO Essentials

$1,800 per month | 6-month minimum

  • Monthly keyword research and strategy updates

  • On-page SEO optimization for two pages per month

  • Technical SEO monitoring and fixes

  • Content optimization recommendations

  • Monthly analytics dashboard with insights

  • Google Business Profile optimization

  • Monthly 30-minute strategy call

STEADY CURRENT

TIER 2: SEO Plus Content Growth

$2,800 per month | 6-month minimum

Everything in Tier 1 plus:

  • Two SEO-optimized blog posts per month

  • Local citation management and cleanup

  •  Monthly competitor analysis

  • Content distribution strategy

  • Bi-weekly strategy calls

  • Priority email support

OPEN WATERS

TIER 3: Complete Digital Growth

$4,200 per month | 6-month minimum

Everything in Tier 2 plus:

  • Four blog posts per month or mixed content

  • Strategic link building 

  • Conversion rate optimization recommendations

  • Social media content strategy 

  • Weekly strategy calls

  • Quarterly strategic planning 

 

Clients capped to maintain quality

RAPID CURRENT

PPC Essentials

$1,200 per month | 3-month minimum

  • Google Ads setup and optimization

  • Keyword research and ad copy creation

  • Campaign structure and targeting

  • Budget management and optimization

  • Monthly performance dashboard

  • Monthly strategy calls

 

Ad spend is paid directly to Google and not included.

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DIRECT COURSE

PPC plus Conversion Optimization

$2,200 per month | 6-month minimum

Everything in PPC Essentials plus:​

  • Landing page optimizations

  • A/B testing strategy and support

  • Remarketing campaigns

  • Bi-weekly strategy calls

  • Priority email support

 

Ad spend is paid directly to Google and not included.

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ANCHOR PARTNERSHIP

For clients wanting ongoing strategic guidance and execution support across channels.

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Customized support may include strategic planning, performance oversight, content strategy, quarterly reviews, and priority access. Pricing varies based on scope and complexity. Client counts are capped to maintain quality, and are prioritized for existing clients.

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$3,500–$5,000 per month | 6-month commitment

Add-On Services

Add-on services are typically provided in support of an active package to ensure alignment and effectiveness.


In some cases, individual services may be available outside of a package. When requested independently, additional fees may apply based on the scope, complexity, and goals of the work. This allows us to fully understand your needs and recommend the most appropriate approach while maintaining the integrity of the service.

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Some examples of add-on services include:

  • Social Media Content and/or Management

  • Analytics Dashboard Set-up (one-time fee)

  • Blog Post Writing

  • Website Page Copywriting

  • Email Campaign

  • Video Scripts

  • Keyword Research

  • Graphic Design (logos, templates, slide decks, packaging, signage, etc.)

  • Event Promotion

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