Sprezzatura Boutique

Italian for 'effortless elegance,' Sprezzatura Boutique offers unique, stylish, comfortable and affordable clothing for women of all ages and sizes.

Owner Christine de la Torre opened the store in September 2021 in hopes of providing a body-positive shop where women can feel beautiful in their skin while supporting women-owned makers. With a constant flow of new styles, the store has been a success both in its brick and mortar Plymouth location as well as online.

Prior to opening, AWM was able to provide an in-depth brand strategy which helped drive website design and social media strategy through the first few months of opening.