Brand Strategy

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Brand Strategy & Identity

Building a Brand for yourself or your business is about so much more than a logo and colors. It is about giving your brand a voice and a message that resonates with the people that need to hear it. Let me help you develop a brand that is authentic to you and that will make marketing easier, by allowing you to reach your ideal clients confidently with a message that works.

Our branding services are fantastic for new entrepreneurs just starting out or for more experienced business owners who need an audit to reassess their goals. We'll collaborate to develop a brand strategy and visual identity that is completely custom to you, focused on your ideal customer, and authentic to what makes your business tick. 

This service includes a complete and comprehensive dive into what makes your business tick, where you want it to go in the future, how you want it to be perceived by customers and more. It will include approximately 2-4 hours of collaborative sessions, competitor research, and in the end a Brand Bible for your reference that will include all of the following (can be customized!):

  • Mission Statement

  • Vision Statement

  • Value Proposition

  • Brand Attributes

  • Brand Personality

  • Ideal Client Profiles

  • Visual Identity

The Process

1.

Client Intake

We begin with an in-depth questionnaire that dives into the heart, history and message of your brand. This allows us to understand your brand on another level, to understand your target audience, and to begin developing your creative visual identity.

2.

Research and Development

Upon completion of the questionnaire, we will begin researching your competition, understanding your market, and developing your brand strategy and identity. 

3.

Collaboration

Once we have drafted concepts for your review, we will have a number of collaborative meetings to work together on refining all of the different elements: mission and vision statement, value proposition, ideal client profiles, logo and brand guide, and more.

4.

Asset Delivery

After finalizing your brand strategy and visual identity, we'll be ready to hand over all of your files. This will include all of your logo files, as well as a Brand Bible that you can use as a North Star for all of your planning, messaging and marketing needs moving forward.

5.

Implementation

We're also happy to write out an action plan of how you can implement this great new strategy for your business moving forward, and of course are always available to hire to help you make those changes and watch your business grow!

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TESTIMONIALS

Jessica is amazing to work with! She did a wonderful job with my logo and branding pieces. I had a specific vision I was going for, and she worked tirelessly to make sure my concept came out just perfect! From our initial conversations, her thoughtfulness, professionalism, creativity, and attention to detail is second to none. It was a true pleasure working with Jessica, and I look forward to our next projects together!

Marina F.

Jessica is an absolute pleasure to work with. She is prompt and professional. She created a new logo for an extension of the company and tied it into my previous one while improving that one…fantastic! She is an excellent communicator and is very thorough with questions and ideas to create branding. I highly recommend this business.

Laura M.